What does zappos.com track?
Before any consent, zappos.com loaded 3 tracking companies and set 0 advertising or analytics cookies.
That's more tracking companies than 58% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading www.zappos.com once and clicking nothing. How we scan
- Tracking companies
- 3
- Tracking cookies
- 0
- Third-party hosts
- 7
- Cookies in total
- 7
Consent banner
The page loaded TrustArc, a consent management platform. Everything below was recorded before anyone answered it. 3 tracking companies still loaded while it was unanswered.
Companies contacted before consent
2 of the 6 companies it contacted before consent were analytics companies.
- Amazon Advertising22 requestsAdvertising
m.media-amazon.com
- Amplitude2 requestsAnalytics
cdn.amplitude.com
- Google Analytics1 requestAnalytics
www.googletagmanager.com
Other third parties (content delivery, consent, functional, unclassified)
Cookies set before consent
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| akacd_zappos_prod | Unclassified | www.zappos.com | Under a day |
| clouddc | Unclassified | zappos.com | Session |
| tid | Unclassified | zappos.com | 13 months |
| zfc | Unclassified | zappos.com | 13 months |
| geo | Functional | zappos.com | 13 months |
| notice_behavior | Necessary | zappos.com | Session |
| TAsessionID | Necessary | zappos.com | Under a day |
The page also wrote 2 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.