What does zeotap.com track?
Before any consent, zeotap.com loaded 22 tracking companies and set 8 advertising or analytics cookies.
That's more tracking companies than 98% of the 2,450 sites we scanned.
Scanned October 2, 2026 from Germany, loading zeotap.com once and clicking nothing. How we scan
- Tracking companies
- 22
- Tracking cookies
- 8
- Third-party hosts
- 38
- Cookies in total
- 13
Consent banner
The page loaded Usercentrics, a consent management platform. Everything below was recorded before anyone answered it. 22 tracking companies still loaded while it was unanswered.
Companies contacted before consent
15 of the 27 companies it contacted before consent were advertising companies.
- Google Ads2 requestsAdvertising
cm.g.doubleclick.net, pagead2.googlesyndication.com
- Adition (Virtual Minds)2 requestsAdvertising
dsp.adfarm1.adition.com
- Amazon Advertising2 requestsAdvertising
aax-eu.amazon-adsystem.com
- Xandr (Microsoft)1 requestAdvertising
ib.adnxs.com
- Adform1 requestAdvertising
c1.adform.net
- Taboola1 requestAdvertising
trc.taboola.com
- FreeWheel (Comcast)1 requestAdvertising
dmp.v.fwmrm.net
- PubMatic1 requestAdvertising
image6.pubmatic.com
- Lotame1 requestAdvertising
bcp.crwdcntrl.net
- Yahoo1 requestAdvertising
ups.analytics.yahoo.com
- TransUnion (Aggregate Knowledge)1 requestAdvertising
aa.agkn.com
- Magnite1 requestAdvertising
pixel.rubiconproject.com
- BidSwitch1 requestAdvertising
x.bidswitch.net
- StackAdapt1 requestAdvertising
sync.srv.stackadapt.com
- The Trade Desk1 requestAdvertising
match.adsrvr.org
- HubSpot8 requestsAnalytics
forms.hsforms.com, js.hsforms.net, forms-na1.hsforms.com
- Adobe4 requestsAnalytics
dpm.demdex.net, sync-tm.everesttech.net
- Google Analytics3 requestsAnalytics
www.googletagmanager.com, region1.google-analytics.com
- Salesforce2 requestsAnalytics
beacon.krxd.net, usermatch.krxd.net
- Cloudflare Web Analytics1 requestAnalytics
static.cloudflareinsights.com
- Ahrefs1 requestAnalytics
analytics.ahrefs.com
- Nielsen1 requestAnalytics
obgpm76tt0a0sgogzhdfe.redinuid.imrworldwide.com
Other third parties (content delivery, consent, functional, unclassified)
- lfeeder.com2 requestsUnclassified
sc.lfeeder.com, tr-rc.lfeeder.com
- theadex.com1 requestUnclassified
dmp.theadex.com
- rqtrk.eu1 requestUnclassified
ws.rqtrk.eu
- Usercentrics21 requestsConsent banner
app.usercentrics.eu, api.usercentrics.eu, aggregator.service.usercentrics.eu, consent-api.service.consent.usercentrics.eu
- AddToAny3 requestsFunctional
static.addtoany.com
Cookies set before consent
The longest-lived tracking cookie it set was _lfa, lasting about 12 months.
| Cookie | Purpose | Set by | Lasts |
|---|---|---|---|
| _lfa | Advertising | zeotap.com | 12 months |
| _uid | Advertising | fwmrm.net (third party) | 6 months |
| demdex | Advertising | demdex.net (third party) | 6 months |
| dpm | Advertising | dpm.demdex.net (third party) | 6 months |
| everest_g_v2 | Advertising | everesttech.net (third party) | 12 months |
| zc | Advertising | zeotap.com | 12 months |
| zsc | Advertising | zeotap.com | 1 day |
| zuc | Advertising | zeotap.com | 12 months |
| browser_id | Unclassified | rqtrk.eu (third party) | 7 days |
| zpstorage_MmYwN2ExYTQtMDRhYy00ZTdkLTk5MjUtOGEzYj… | Unclassified | zeotap.com | 12 months |
| __cf_bm | Functional | zeotap.com | Under a day |
| __cf_bm | Functional | hsforms.net (third party) | Under a day |
| __cf_bm | Functional | hsforms.com (third party) | Under a day |
The page also wrote 7 keys to local storage, which works like a cookie but isn't sent with requests.
Understanding this page
- How to see which cookies and trackers a website loads
A hands-on walkthrough for checking what a site sets before you've clicked anything, using Chrome and Firefox's built-in tools, plus how CookieTosser automates the same check every month.
- What counts as valid cookie consent in the EU
The rules that actually govern cookie banners — the ePrivacy Directive, the GDPR consent standard, the Planet49 ruling, the strictly-necessary exemption, and what "reject" has to offer compared with "accept.
- Consent management platforms explained
What a CMP banner is actually doing behind the scenes, how the IAB's TCF standard and Google's Consent Mode v2 fit in, and why a banner being present is no guarantee that nothing loads before you answer it.